At the start of our work together, in order to fortify the studio’s brand foundations I worked across copywriting for web, content, and new business materials. As a part of establishing a tone of voice and ensuring consistency across all communications, I also advised on website development and tenets for editorial and creative direction.

My team and I up-started the studio’s PR, content marketing, and overall communications strategy.

This included developing season-over-season campaigns and a consistent organic content rhythm and process. From monthly, content-localized newsletters and overseeing LinkedIn strategies for the principals, to hands-on biweekly Instagram planning and quarterly reporting, our strategies have led to exponential growth on social and in media at large .

Our inaugural paid campaign produced an immediate 20% increase in account activity, a 4,000%+ increase in reach within 2 weeks, and generated qualified new business leads as a direct result of social. In our ongoing work together, we continue to track optimized post timing across global markets, and run A/B tests to refine ad performance.

In press, the firm has seen incredible results, including project features in T Magazine print and online, Architectural Digest, House & Garden UK, Design Milk, Sight Unseen and more.