Real Estate & Hospitality Branding
About Real Estate & Hospitality Branding
Developers and hospitality projects demand a special kind of narrative precision. The ability to conjure a sense of place, identity, and aspiration – often times before a building has even opened its doors – requires a story that’s sustainable across every touchpoint.
In my work with hospitality brands, member’s clubs, and residential and multifamily real estate, I supercharge agency partners or in-house teams as a Brand Strategist, Messaging Consultant and Copywriter to shape how new properties enter or reposition in the market.
SELECT PROJECTS
- NeueHouse Bradbury Building, Los Angeles — Branding and Narrative Consultant and Copywriter for the opening and digital launch of NeueHouse’s Los Angeles flagship, housed in one of the city’s most iconic historic landmarks.
- RXR Realty Hospitality Programs — Brand Strategist and Copywriter for a hospitality program refresh (through RocketAir agency) to underpin stronger program marketing across RXR’s portfolio, internal training and messaging, and partner adoption.
- 463 W 142nd, New York — Branding and Narrative Consultant and Copywriter through Brown Harris Stevens Development Marketing. Developed the naming narrative and brand language for a new residential development in Harlem.
- 140 Hillside Ave, New York — Branding and Narrative Consultant and Copywriter alongside designer Dia Ager, to shape the identity and copy for a new residential development.
- Uptown Boca Villas, Florida — Naming and strategy for a developer takeover and repositioning of an existing residential complex, through RocketAir agency.
