I had a 3-year tenure working with Frampton Co and Principal Designer Elena Frampton, focusing on the launch of their art and design exhibition space in Manhattan, amplifying their art advisory business, and elevating brand and principal share of voice via digital media and IRL. Most proudly, I drove concept and creative direction and managed the entire project lifecycle for a high-impact digital campaign, an evolution of a physical activation I also launched and oversaw for the studio.

Salons: An Activation + Editorial Strategy

I created, launched, and managed “Salon Series” – an IRL and digital content program bringing artists into cross-promotional, cross-platform engagement with Frampton Co. The project activated the physical gallery space and fortified principal Elena Frampton as a thought leader in the art and design world.

Supercharged Digital Campaign: “Salon Series: Short and Sweet”

To evolve Salon Series into a digital format for nimbleness and longevity, I pitched and developed a series of Reels and streaming-friendly conversations for social and web. For “Salon Series: Short and Sweet” I led a media proposal and secured Design Milk as a publishing partner, then produced four episodes packaged as a digital season, securing collaborators including world-renowned artists Ini Archibong and Bari Ziperstein, and gallerist Nina Johnson. 

We coordinated post scheduling across all geographies (Miami, California, New York, Switzerland) for a synchronized rollout, resulting in a 4-part campaign that reached Design Milk’s audience of 380K+ monthly active users and 1.3M+ monthly page views.

Our YouTube videos averaged 126 views each across 12.7K subscribers; and collective Instagram Reels posts averaged upwards of 11K views.